A conscious concept store for everyday goods.

The Wholesome Store is a curated sustainable store, created by founder, Ellie from Elsa's Wholesome Life, a popular health and lifestyle blog, which celebrates plant based eating and conscious living. Together with her husband, Alex, The Wholesome Store was created to share a collection of Ellie's favourite pieces for the kitchen, the home, and the body.

Your one-stop-shop for beautiful gifts, sustainable kitchen goods, vegan cookbooks, everyday lounge-wear, and wholesome lifestyle goods.