Eco concept store
by Elsa's wholesome life
Shop
new ultimate smoothie blends
Plastic free items
wholesome living
made ethically
Clothing
essentials for a wholesome life
Kitchen
fine pieces
Jewellery
welcome
about us
Welcome to The Wholesome Store, an ethical, eco-conscious & plant-based concept store by Ellie Bullen (Elsa's Wholesome Life) & Alex Watson. An Australian lifestyle brand developed in December 2017.
eco-focused
our ethos
We are passionate about continuously working towards being more eco-friendly. Sourcing natural and sustainable materials, improving our packaging, and providing our customers with high quality products. We also pride ourselves on being an ethical company and 100% vegan.
community
our goal
Our goal is to develop a community of like-minded people who are passionate about their health and our environment. By sharing with you The Wholesome Store, we hope to make living a wholesome plant-based lifestyle easier.
Featured collection
New
Reusable Bottle
Harlow Gown Ocean
Canvas Pants Linen
BRAVE MINI BACKPACK
Triplet Bag
read more
Blog
If you would like to see more recipes and see what I'm currently up to then check out my blog or follow me on instagram @elsas_wholesomelife
Our favourite look
