Eco concept store
by Elsa's wholesome life
Shop
new ultimate smoothie blends
Plastic free items
wholesome living
made ethically
Clothing
essentials for a wholesome life
Kitchen
fine pieces
Jewellery
welcome
about us
Welcome to The Wholesome Store, an ethical, eco-conscious & plant-based concept store by Ellie Bullen (Elsa's Wholesome Life) & Alex Watson. An Australian lifestyle brand developed in December 2017.
eco-focused
our ethos
We are passionate about continuously working towards being more eco-friendly. Sourcing natural and sustainable materials, improving our packaging, and providing our customers with high quality products. We also pride ourselves on being an ethical company and 100% vegan.
community
our goal
Our goal is to develop a community of like-minded people who are passionate about their health and our environment. By sharing with you The Wholesome Store, we hope to make living a wholesome plant-based lifestyle easier.
Featured collection
New
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Blog
If you would like to see more recipes and see what I'm currently up to then check out my blog or follow me on instagram @elsas_wholesomelife
Our favourite look
